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Dive Brief:

  • Adding more industry veterans to its executive leadership, DTC holding company Very Great has hired Sherry Shannon as its new vice president of sales and Rob Snowden as vice president of omnichannel fulfillment operations, the company announced on Monday.
  • Shannon will oversee the company’s sales team to implement its wholesale growth strategy for its portfolio of digitally native brands, according to the press release.
  • Before joining the company, Shannon previously held executive positions at Joseph Joseph and OXO. Snowden brings experience from Bark and Aden & Anais.

Dive Insight:

For now, Very Great is home to three DTC brands: Courant, Wild One and W&P. In addition to its new executive hires, its brands are also hiring for multiple C-suite and vice president roles, per its careers page.

In its hiring announcement, Very Great highlighted Shannon’s experience growing OXO’s international wholesale operations “exponentially across seven markets.” Though it had not detailed Snowden’s new role at the company, it noted that he managed multiple fulfillment facilities while at Bark that handled more than 1 million consumer shipments per month on average. 

“We’re excited to bring Rob’s experience and knowledge to the Very Great platform,” Eric Prum, co-founder and co-CEO of Very Great, said in a statement. “Rob will play an integral leadership role in expanding the proprietary fulfillment operations system that Very Great has created to support the unique and rapidly evolving needs of today’s omnichannel consumer brands.”

Very Great, alongside other DTC holding companies like Win Brands Group and Pattern Brands, is taking multiple digitally native companies under its wing to provide them the resources and guidance needed to reach a broader customer base. Shannon’s former company, OXO, is part of Helen of Troy, a publicly traded consumer products company that also houses Vicks, Honeywell, PUR, Hot Tools and Drybar. Last year, the company raised $414 million in hopes of reaching profitability. Pattern Brands raised $25 million earlier this month and acquired two new brands: Yield and Poketo.



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