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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about.

From American Eagle’s jorts boxers to a donation program from Victoria’s Secret, here’s our closeout for the week.

What you may have missed

Victoria’s Secret launches undergarment donation program

Victoria’s Secret & Co. announced on Wednesday the launch of VS&Co Essentials, a program that provides undergarments to women and young adults in need.

The retailer partnered with nonprofit I Support The Girls for the launch. The Maryland-based organization collects and distributes essential items nationally to people experiencing homelessness, impoverishment or distress. Each recipient will get a one-week supply of panties, for a total of seven pairs each.

“While so much has changed over the past few years — the vital need for essential items has not. The VS&Co Essentials program will be able to reach even more individuals in need and have a monumental impact for years to come,” Dana Marlowe, founder and executive director of I Support The Girls, said in a statement. The nonprofit has recently experienced a 35% increase in requests for essential products.

Conn’s shop-in-shops open at Belk

Southern department store Belk and Conn’s, a regional retailer of furniture, mattress, electronics and appliances, are making good on a partnership they announced earlier this year with shop-in-shops at five Belk locations. “Conn’s x Belk” can be found at Belk stores in Knoxville, Tennessee; Raleigh and Charlotte, North Carolina; Ridgeland, Mississippi; and Charleston, South Carolina.

“The great part about this partnership with Conn’s is that our customers now have access to products we didn’t sell in our stores,” Belk Interim CEO Don Hendricks said in a statement.

The tie-up not only brings that merchandise to those spaces, which range in size from about 10,000 to 25,000 square feet, but also provides white-glove, next-day delivery, according to a press release from the companies. The first five shops are opening this summer and into early fall, with more planned, and an online version will go live this fall.

Tommy Hilfiger joins ThredUp’s “resale-as-a-service” roster

ThredUp has added Tommy Hilfiger to its portfolio of “Resale-as-a-Service” clients, the resale site said on Thursday. Tommy Hilfiger’s U.S. customers can generate a prepaid shipping label from tommy.thredup.com, fill a shippable box or bag with clothing — women’s and kid’s items can be any brand, while men’s items must be Tommy Hilfiger — and ship it to ThredUp for free. If any of the women’s and kid’s items sell or if the men’s items are deemed eligible, they will receive Tommy Hilfiger shopping credit that can be used both online and in-store.

In a statement, Esther Verburg, Tommy Hilfiger Global executive vice president of sustainable business and innovation, said the partnership is part of the brand’s effort to become fully circular. “The U.S. market is packed with circular potential, and together with thredUP, we’re hoping to make a long-lasting difference,” she said.

The brand is no doubt also hoping to participate in what ThredUp calculates will be an $82 billion market by 2026. Meanwhile, Wells Fargo analysts see the resale site’s partnerships with brands as potentially more lucrative than its consumer business.

Retail Therapy

Why would you make something so controversial yet so brave, American Eagle?

Just when you were wondering “can I wear underwear and make people think I’m wearing actual clothes?” American Eagle is here to bring you boxer briefs that look like jean shorts.

That’s right, for just under $50 you can now buy a three pack of undies that look like jorts.

The eyesore of fashion loved by dads across America can now be layered under your actual jorts. American Eagle describes them as “ideal for the gym, lounging at home, or on the go,” but please let it be your secret that you wear underwear that makes it look like you are perpetually about to go get a hotdog at Costco. This product does have an audience. In a review NJ writes, “I LOOK GREAT! I just look great in them … my wife loves them too!” Which should give everyone hope about finding love.

Who wants a pandemic collectible?



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