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Target and Apple are deepening their relationship with added shop-in-shops and tech perks tied to the retailer’s loyalty program. 

The number of Apple shop-in-shops inside Target stores has tripled this year, to over 150 locations, the retailer said in a press release. The two companies started with just 17 locations in early 2021. 

The shops include Apple-trained Target tech consultants and have twice the space for Apple products, according to Target. 

Jill Sando, Target’s chief merchandising officer, framed the Apple shops as one of a handful of “branded and immersive retail experiences” the retailer has been building out in recent years along with its Ulta Beauty, Disney and Levi’s collaborations. 

As part of the expanded partnership with Apple, Target is including four free months of Apple Fitness+, the tech company’s subscription app that includes workout videos and audio, with its Target Circle loyalty program. 

Target Circle will also offer its members free trials of other Apple services — including Apple Music, Apple TV+, Apple Arcade and iCloud+ — starting in November. The trial offers expire in September 2023.


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