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The Supreme Court’s decision last week to overturn the half century-old constitutional protection of the right to abortion led several retailers and brands to join others in pledging to pay for medical services and travel for employees in need of the medical procedure.

Retailers like Levi’s and Amazon had previously released statements to that effect following a leaked draft of the landmark opinion last month. That indication of the high court’s reversal on Roe did little to prevent the shock that ensued following the official opinion, spurring protests nationwide, including on the court’s own doorstep.

Indeed, companies moving to protect access to abortion have the American public on their side: In a CBS/YouGov poll taken June 24 to 25, a solid majority (59%) in the U.S. disapprove of the ruling, with 64% saying they believe that abortion should be legal in all or most cases.

Retailers aren’t the only ones taking such steps — big banks including Citigroup, JPMorgan Chase, Bank of America, Goldman Sachs and Morgan Stanley are reiterating or adding abortion services and abortion-related travel expenses to their benefit plans, according to the Wall Street Journal

In a tweet following the decision, GlobalData Managing Director Neil Saunders, an investor analyst who covers the retail industry, said, “We must not rest until women’s rights are reinstated.”

“I believe women have a fundamental right to control their own bodies,” he wrote. “I find state [intervention] in their personal decisions abhorrent. Today, America has moved away from the cherished principles of individual rights.”

Here’s how the rest of the retail industry is responding.

Levi Strauss & Co

Levi Strauss reiterated its commitment to supporting reproductive rights in a statement. 

“We stand strongly against any actions that hinder the health and well-being of our employees, which means opposing any steps to restrict access to the full range of reproductive health care, including abortion,” the company wrote in a blog post. The retailer went on further to say that protecting reproductive rights is a critical business issue. 

The company said that its benefits plan allows for travel reimbursement for any covered medical expense not available within 50 miles of where an employee lives. Levi Strauss stated that a process is in place where employees not in its benefits plan (including part-time workers) can receive financial assistance regarding travel involved in medical care. 

The Levi Strauss Foundation is also providing grants to the Center for Reproductive Rights. 

Gap Inc.

Gap Inc., said that it offers a wide range of mental health and family planning benefits including coverage of adoptions, surrogacy, fertility treatments, paid parental leave, contraception and abortion. Seventy-six percent of the company’s current workforce is women. 

“Any employee covered under Gap Inc.’s UnitedHealthcare plans can access our benefits in any state, either that they reside in or travel to, now or in the future,” the retailer wrote in a statement. “We are committed to supporting all employees through these important life decisions — no matter where they live or which path they take.” 


Patagonia posted a statement on LinkedIn titled “Patagonia supports choice” in response to the Supreme Court’s decision to overturn Roe v. Wade on Friday. The retailer outlined its position that supporting employees goes beyond providing basic healthcare.

“That means offering employees the dignity of access to reproductive health care. It means supporting employees’ choices around if or when they have a child. It means giving parents the resources they need to work and raise children,” the retailer said in the post.

The outdoors retailer will give all employees training and bail for those who peacefully protest for reproductive justice, time off to vote, coverage for abortion care through company health plans with additional travel, lodging and food coverage for employees in restricted states.


Technology company Apple confirmed to CNBC Friday that employees can use company benefits to travel out-of-state for abortion services. Apple did not immediately respond to a request for comment on its benefits.

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